Gucci

User Experience / User Interface

Tasked with creating a web-based annual report for the company of my choosing, I decided to build a microsite that captures the essence of Gucci, a luxury brand with an avant-garde reputation.

"Eclectic, contemporary, romantic - Gucci products represent the pinnacle of Italian craftmanship and are unsurpassed for their quality and attention to detail." - Gucci.com

| visual identity |

Visual Strategy:

Stay true to Gucci's contemporary style, while paying homage to the past

Highlight fashion and accessories from Gucci's 2018 collections

Incorporate classic and avant garde elements from Gucci's brand in a unexpected way

Brand Components:

Classic patterns

Equestrian inspiration

Luxurious finishes

Vibrant colors

Logomarks

Color Palette

Type Palette

Inspiration

| user experience |

User Experience/Interface Goals:

Create a fluid, one-page site experience

Build interactions and animations that feel subtle yet surprising

Encourage the user to read and explore the entirety of the site

Utilize the user experience as an extension of Gucci's brand identity

User Flow

Wireframe iteration

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