Gucci
User Experience / User Interface
Tasked with creating a web-based annual report for the company of my choosing, I decided to build a microsite that captures the essence of Gucci, a luxury brand with an avant-garde reputation.
"Eclectic, contemporary, romantic - Gucci products represent the pinnacle of Italian craftmanship and are unsurpassed for their quality and attention to detail." - Gucci.com
| visual identity |
Visual Strategy:
Stay true to Gucci's contemporary style, while paying homage to the past
Highlight fashion and accessories from Gucci's 2018 collections
Incorporate classic and avant garde elements from Gucci's brand in a unexpected way
Brand Components:
Classic patterns
Equestrian inspiration
Luxurious finishes
Vibrant colors
Logomarks
Color Palette
Type Palette
Inspiration
| user experience |
User Experience/Interface Goals:
Create a fluid, one-page site experience
Build interactions and animations that feel subtle yet surprising
Encourage the user to read and explore the entirety of the site
Utilize the user experience as an extension of Gucci's brand identity
User Flow
Wireframe iteration
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