Visual System / Branding
Leonardo 2019 is a university-wide initiative aimed at highlighting interdisciplinary studies to honor the 500th anniversary of Leonardo da Vinci. The goal for the initiative was to inspire a spirit of collaboration across disciplines that will hopefully outlast 2019 and continue to generate innovation and excitement on the UF campus. Leonardo 2019 took place at the University of Florida and covered the Spring, Summer, and Fall semesters for the academic school year.
Collaboration with Olivia Bowman
Proposed banner and window cling
Proposed banner installation
| research |
We surveyed a range of students on the University of Florida campus in order to gain insight into effective locations for Leonardo 2019 touch points.
What is your college/major?
What much time per day do you spend on campus?
In what building do you take most of the classes related to your major?
We interviewed Anthony Kolenic, Assistant Dean of Research, Technology and Administrative Affairs at the School of the Arts. He was able to provide us with a clear vision for the initiative and its deliverables.
1| Competitive Audit
We found existing interdisciplinary initiatives and programs that are looking to accomplish similar goals.
S.T.E.A.M Intelligence Design Science Symposium:
A three day symposium that partners the Rhode Island School of Design with Synergetics Collaborative, an organization that educates and supports research of the many facets of Synergetics, its methods, and principles.
2| Visual Research
We looked at data visualizations as large sources of inspiration for Leonardo 2019. We also looked to interdisciplinary companies and initiatives to see how they were visually communicating the ideas of collaboration and innovation.
Through our primary and secondary research, we were able to draw conclusions and create goals for how to best visually communicate Leonardo 2019's mission + vision.
The data we gathered through our survey led us to the decision that advertising on campus in public spaces as well as a select number of individual colleges would be the best approach for increasing our reach. We also found that it would be important to appeal to student with and without an arts background because a large portion of students who participate in interdisciplinary curriculum have a focus in math, science, or engineering.
Goal 1: Provide Awareness and Accessibility
Build awareness for Leonardo 2019 on campus and provide access to information and resources regarding events, exhibits, and curricular connections
Goal 2: Incite Curiosity
Encourage students to research more about the initiative and develop a sense of excitement surrounding Leonardo 2019's offerings and opportunities
Goal 3: Encourage Participation
Position Leonardo 2019 in students' minds as an inclusive and interactive initiative focused on interdisciplinary studies and collaboration
| visual identity |
Build a engaging system that immerses users in a multidimensional experience
Captures Leonardo 2019's values of collaboration and connection
Reach a large demographic of students with varying backgrounds and interests
The prismatic design visually represents the multi-faceted elements that make up Leonardo 2019. To communicate the impact of multidisciplinary learning, various facets of the prisms are used as vehicles for color and light. This helps the user visualize the importance of each individual piece that contributes to the larger picture, summarzing Leonardo's mission to unite students through innovation and exploration.
All Rights Reserved © Sarah Cantor 2020